IPL Business Model: Team मालिक पैसे कैसे कमाते है? { Jio's IPL Expansion}

                       IPL Business Model

Jio, which is a subsidiary of Reliance Industries Limited, has been expanding its business in the Indian Premier League (IPL) in a number of ways. Here are a few examples:

1. Title Sponsorship: In 2020, Jio became the title sponsor of the IPL, replacing Chinese mobile manufacturer Vivo. This allowed Jio to have its branding displayed prominently throughout the tournament, including on the team jerseys, and to engage with fans through various marketing campaigns

1. Digital Rights: Jio has also secured the digital rights for the IPL, allowing its users to stream the matches live on the JioTV app. This has helped Jio attract new customers and retain existing ones.

1. Advertising: Jio has been advertising heavily during the IPL, running campaigns featuring its various products and services. This has helped the company reach a large audience and build brand awareness.

2. Fan Engagement: Jio has also been engaging with fans during the IPL through various initiatives such as contests, games, and giveaways. This has helped the company build a loyal fan base and generate buzz around its brand.

Overall, Jio's expansion into the IPL has been a smart move, as the tournament has a massive following in India and provides a valuable platform for companies to connect with consumers.